About the Department

Advertisers finding it increasingly harder to get their brand and marketing messages to audiences via traditional media methods are discovering the real effectiveness of making branded entertainment a part of their media strategy.

Branded entertainment is program content that looks and feels like any other TV program, but in fact has a brand or marketing message seamlessly integrated within it.

This could take the form of a product placement inside an existing TV series that lends itself to brand exploitation, or wholly new programs created by our TV producers to deliver on your key messages and desired audience profile.

No matter which form it takes, Endemol Southern Star has the know-how and the strong working relationships with all Australian broadcasters and online distribution channels to tailor a package to suit you.

Sweet Talk - My Life with Diabetes

In an Australian television first, Marcia Hines, Type 1 diabetic and ARIA Hall of Fame recipient, hosts an inspirational new six-part series exploring the challenges of living with diabetes.

“Sweet Talk – My Life with Diabetes” pairs prominent Australians living with diabetes who lead challenging yet successful lives, with ordinary people just coming to terms with their diabetes.

AFL coach Nathan Bassett, Member of Parliament Judi Moylan, former Children’s Magistrate Barbara Holborow, former Wallaby Rod Kafer, indigenous singer Jimmy Little and chef Peter Howard, will mentor ordinary Australians living with diabetes by sharing how they have overcome the hurdles of diabetes and helping them conquer its challenges.

Television medico Dr John D’Arcy will be the resident GP, offering advice on what diabetes is and its impact, and equip those living with diabetes with the knowledge to manage their diabetes responsibly.

Proudly sponsored by Roche Diagnostics and Accu-Chek, “Sweet Talk – My Life with Diabetes” will air on The LifeStyle Channel on Saturdays 6pm & Sundays 12 noon from July 17-August 21 2010.

No Leave No Life

No Leave, No Life takes hard-working Aussies on a surprise holiday to remind them that a little bit of R&R is easier to take than they think, and totally worth it.

Famous for being laid-back larrikins, we're now working too hard for our own good, with over 123 million days of annual leave racked up between us. We all know that the best way to relax, rejuvenate and reconnect is with a holiday but just can't seem to drag ourselves away and do it. Ernie Dingo is here to help to remind us just how easy and rewarding it is to give ourselves a break with No Leave, No Life.

Ernie finds Aussies who spend too much time at work, and not enough anywhere else. You all know the type, people that love their jobs, clients and patients so much that they can't bring themselves to leave it behind and give themselves a break. But the only person that doesn't win is the hard workers themselves.

“Anyone who works and doesn't think they can afford to make time to have a rest is crazy… We live in one of the best countries on earth and it's so easy to get away and take a break” - Ernie Dingo. No Leave No Life shows hard working Aussies what they're missing out on by not getting out there to see a bit of Australia while reconnecting with their family and friends.

Garden Angels

It's gardening for a new generation!

Presented by three well known and eminently qualified horticulturalists Melissa King (Battle Fronts and Gardening Australia), Jody Rigby (Backyard Blitz and The Outdoor Room) and Linda Ross (Better Homes & Gardens and radio show, The Garden Clinic) our Garden Angels will help you bring out the confidence you feel inside your home... out into the garden.

Whether you’re an absolute beginner or simply want ideas and inspiration, this brand new series will show you how to get out into your garden, get your hands dirty and start growing. It will be the complete garden guide – taking you through everything that needs to be done in the garden, no matter what part of Australia you’re in.

The Garden Angels will have all the advice you need to turn your outdoor living space into a feast for the senses, a place to grow your own food, relax in and share with family and friends.

The Pursuit

The Pursuit tests competitors’ wits, speed and teamwork in a battle to win a massive cash prize!

Using a fully-loaded Nintendo DS, the teams must solve cryptic puzzles and complete mental and physical challenges as they race across four Australian cities. Every episode follows a new group of three teams, who are charged with the mission to crack digital clues faster than their opposition and reach the final secret location first. Only one team each week will advance to the massive grand final, where the ultimate Pursuit team will be decided.

Who will be able to handle the pressure? Jump aboard and find out.