Digital Entertainment is a unique, progressive and inventive form of broadcasting to which Endemol Southern Star brings its ability to consistently entertain, inform and inspire the audience.

Whether conceptualising original digital programming or providing fully-rounded brand extensions, Endemol Southern Star’s Digital Entertainment arm thinks ‘offline’ for online and mobile and has a proven track record of reaching mass audiences and delivering on advertisers’ strategies.

Digital Entertainment is able to provide a new platform for advertisers looking to reach their consumers. Whether seamlessly integrated or wrapped around a package, our Digital content allows us to maximise a marketing message.

The Digital Entertainment arm includes experienced and innovative producers of original and brand-extension short form video, having delivered thousands of hours of viewing for online and mobile portals.

With brand extensions such as Big Brother setting and breaking records in online consumer interaction and viewing, the Digital Department is passionate about this exciting platform and is always looking to set new standards with excellent content.

Big Brother 8 saw a dramatic change in the way viewers watched and kept up-to-date with the series. While free to air ratings were steady, online audience numbers exploded. In Week 6 (halfway through the season), the website hit 3.3 million video views – in total 2007, the site had 3.6 million views. Weeks 1-6 were up 93% in terms of traffic overall from 2007. Content volume also hugely increased. There was an average of 10-12 videos a day (up from 5-6 in previous years – and 5-6 news stories (up from 3-4.)

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